Why Voila is a success in the US while Toonme is not?
Why Voila is a success in the US while Toonme is not?
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Voila, another special effect camera has been on fire in the US for more than a week! It is still in the same style as ToonMe, which exploded not long ago: Disney cartoon face. However, Toonme, a product from the United States, has never set off too many sparks in its home base North America, although it is in the limelight in China. In just one month, the app named Voilà AI Artist quickly caused a wave of photo postings on social media such as facebook and instagram, and on June 8, it topped the iOS free list in the United States. Why can Voila, which toonme can’t do?
Magical effects sweeping Facebook and Instagram
Voila was first launched on March 18 this year, but this version did not have any description information.
On April 17, Voila released its mainstream version, and then it gradually fermented on social media, causing a trend of posting pictures on facebook and instagram.
As of now, Voila-related topics have reached the order of hundreds of thousands of posts on major social networks. Users have posted photos of themselves or their idols after voila processing on related topics. Regardless of the quality of the selected photos, the final film will be both attractive and interesting.
These successful images undoubtedly continue to stimulate the spread of the product, making Voila quickly to the top of the iOS North American free app charts, and has been covered by media including Fox News and USA Today.
Perhaps because the characteristics of its image carrier are not conducive to spreading on short video platforms, this trend seems to have not yet formed a force on TikTok, and naturally it has not yet become popular on domestic social platforms such as Douyin. But even so, its search downloads in China have been climbing. App store rankings continue to climb. It is not difficult to infer that Voila’s explosion in China is not far away.
Before a large number of users discovered this product, some domestic manufacturers with a keen sense of smell had already laid out early, such as PicMagic from Chengdu, which put the word Voila at the beginning of its newly released version description on June 8.
This is not the first time this product has adopted a similar strategy. This product, originally called PicMagic, changed its name to toonme and replaced it with a very similar logo when ToonMe exploded in early May. This move allowed it to successfully acquire a large number of users and enter the iOS free list for the first time.
How is Voila better than Toonme?
The popularity of Disney princesses at large has been blowing since the beginning of 2020. From toonme to Douyin comic faces, the popularity of such special effects all show people’s obsession with being an anime character. The concept of face animation is not too new, but viola can break through a large number of similar applications, which is inseparable from the amazing effect brought by its excellent algorithm.
Comparing the results of popular special effects in ToonMe and Voila, the design of the two products can be said to be highly consistent. They also use the four-grid view and also use emoji to mark the lower left corner of each grid. Effect. But under the same structure, the effect of Voila pictures is better in terms of overall visual aesthetics and fine-grained details.
By comparing carefully, you will find that the pictures generated by Voila have clearer outlines, the three-dimensionality and gloss of the characters’ faces are very real, the expressions in different modes are vivid and natural, and the eyeball position is taken care of/ Details such as the three-dimensional effect of the hair. It can almost be asserted that Voila’s team must be a team that perfectly combines technology and aesthetics.
In addition, Voila’s tolerance for original photos is also much higher. Users don’t have to bother to choose a selfie with a perfect angle. On the contrary, sometimes a picture with flying facial features is more likely to create a surprising effect. For example, as shown in a highly liked instagram post in the image below. This trait makes Voila an excellent savior of scrap movies, and the popularity of such photo posts on social media has also given more users a reason to download Voila.
In contrast, ToonMe is the most popular product. During the same period when this product was the most popular, many people complained on social media that he did not turn himself into a Disney princess, but became a “Disney maid”. It can be seen that the use of ToonMe overturned the car. There are many users.
It is conceivable that those dreams of anime protagonists that could not be realized by ToonMe were perfectly satisfied in Voila. This may be the reason why Voila can surpass ToonMe and occupy the North American market.
The monetization model of Voila
Its monetization model: a mixed monetization model of advertising + subscription, and the value-added service is relatively simple. It is to remove watermarks and advertisements to make the whole process faster and smoother. If you don’t pay, Viola can also be used for free, but to force watching ads, the ads must be watched for N seconds before they can be skipped.
If you want to speed up the skipping progress here, you will enter the payment page below.
If you don’t click Speed up, you will enter a full-screen advertisement after the image is generated, and you can see the rendering after forcing the advertisement. The renderings will be watermarked because there is no payment.
Generally speaking, the payment is still relatively restrained. The whole product design is relatively simple and not complicated. The charging routine is also clear at a glance, and it is purely a product that started with hard technology.