Keyword Installs order will be operated by searching the certain keywords with targeted geo and then downloading your app in the app store. Make sure the app is within the first 250 search results for each keyword set and targeted country.​ Think of having a racing game app. People will search for “racing game”. And when they see your app in the top 5 for this phrase, they install it. We promote mobile applications to be seen in that top 5 positions.